What is the latest trend in marketing communications?

Hey I found this article you should check out.

A few things I found interesting in this article are.

  • 77% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures
  • 75% agree that non-gated interactive content can provide a “sample” of the brand, resulting in a higher degree of lead nurturing
  • 73% agree that combining traditional content marketing tactics with interactive content enhances retention of their organization’s message
  • 68% agree that interactive content provides valuable ways to repurpose their organization’s passive content

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