Hey I found this article you should check out.
A few things I found interesting in this article are.
- 77% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures
- 75% agree that non-gated interactive content can provide a “sample” of the brand, resulting in a higher degree of lead nurturing
- 73% agree that combining traditional content marketing tactics with interactive content enhances retention of their organization’s message
- 68% agree that interactive content provides valuable ways to repurpose their organization’s passive content