Alexander is a very creative person, he likes to draw, make videos, voice actor and that’s not even scratching the surface. One way I’d like to mix my marketing skills and my creative skills is through content marketing. Whether it be making dank memes, recording podcasts or writing blogs.
During my winter semester, there was a class called “Emerging Trends in Marketing Class”. This class allowed us to become certified in an area of digital marketing. These certifications helped us develop marketing practices that we want to develop. I chose to take the Hubspot Content Marketing course and these are three things I learned:
- Entertain first, advertising second.
Nobody likes to feel like their being advertised to because it makes them feel like a cash machine instead of a human. People like to be entertained, whether you make’em laugh, cry or at least feel something. Which is why good content should entertain first and advertise second. People will listen to you if you entertain them and you will bore them to tears if you try and advertise to them.
3. How to be an effective writer.
Effective writing should be clear, concise and not boring. Confusing and boring writing will make the reader not want to finish your blog. Avoid using anagrams as well because not everyone knows what they mean.
3. Why does your brand do what it does?
Everyone likes a good story.
Why? because stories help us connect and relate to people. If your brand has a good why then, people will connect to it because they might share the same values that you do. If your brands why is to change the world and make people happy than that’s something people can get behind.
But if your brands why is to make money than that’s not a very good why. It makes you seem selfish and uncaring. Now don’t get me wrong I understand that’s the whole point of a business. Businesses need money in order to stay afloat, but you should at least try and disguise the fact.
So what’s the “why” of your business or brand? Have you ever taken the Hubspot Content Marketing certification? If so did it help with your content creation process?
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