The Next Step.

Over the course of my first year in Advertising and Marketing Communications at St. Lawrence College, I wrote quite a few blogs. These blogs covered a wide variety of topics including the power of persuasion in advertising, The Pursuit of Wow by Tom Peters, and Does Form Follow Function?

This specific blog post will be about what I learned about blogging, and myself during my first year at St. Lawrence. It will also talk about my feelings having written blogs to a global audience regularly, and any thoughts I have about continuing my blogging journey.

What did I learn?
While writing these blogs I learned how much of a challenge it is to try and integrate a hyperlink into every paragraph. It’s tough because you have to structure each paragraph so a hyperlink can be included.

What did I learn about myself?

I learned that I am incredibly critical and pessimistic about my writing for no reason, and I learned how to somewhat control that negative voice. People have always said to me that “you’re a great writer”, or “hey stop being so hard on yourself”. I try to cut myself some slack and ignore this voice in my head that tells me that I suck.

How do I feel?computer-desk-email-7112
I feel pretty confident in my ability to write blogs to a potential global audience. At first, I was terrified because of the thought of millions of people criticizing my work. But now that I’ve actually done it, I’ve gained more confidence. So now it feels pretty good.

 

Any final thoughts?

Well, I guess my final thoughts are that it was really fun to blog, and as I enter the world of advertising and marketing I hope to continue to blog about topics that inspire and interest me.

Do you enjoy blogging?

If so what’s your favorite topic to blog about?

I’d love to know what you’re favorite topic to blog about is.

Please leave a comment below and have an excellent day.

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The Ethics of Persuasion in Cyberspace.

Just recently I listened to a podcast by Sam Harris and Zeynep Tufecki.  The topics covered in this podcast ranged from online behavior tracking to the ethics of persuasion and control of the consumer. The podcast discusses a lot of issues, but I’m only going to talk about one topic and that is persuasion.

Ethics of Persuasion.

This podcast made me think about the ethics of persuading people to do things they might not want to do. Which is funny because I am a student in Advertising and Marketing Communications.

The fact that I could persuade somebody to do anything kind of excites me, but at the same time it terrifies me.

It excites me in a way because it gives me a sense of power. If I canpexels-photo convince someone to do exactly as I say by using my own wit and personality, then I get a boost of confidence.  This boost of confidence makes me feel like I can do anything with the power of persuasion.

 

Could I persuade that woman I find attractive to go out with me? Could I persuade one of my friends to give me one of his french fries? All these scenarios are possible through the power of persuasion.

 

What terrifies me about persuasion is how it has been used in past to commit horrible acts.  Persuasion convinced generations of people to go to war and kill innocent people.

 

Have you listened to the podcast? If so what did you think of it? If you have an opinion on some of the topics brought up in the podcast or in this blog post please leave a comment below.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My Pursuit of Tom Peters

51Fz-c5RWDL._SX323_BO1,204,203,200_So a book I’ve been reading recently is “The Pursuit of Wow!” written by Tom Peters. I first learned about this book from one of my professors in my Advertising and Marketing Communications program at St. Lawrence College in Kingston Ontario.

The reason why I chose to read this book is because the name caught my attention. “The Pursuit of Wow”, what is the “wow ” that Tom Peters is talking about and what are the steps I need to take in order to pursue this “wow”? If I read this book will I get this Wow?

Tom Peters covers a lot of different topics in this book ranging from hand written thank you notes, to philosophies on how to manage employees. Its a lot to take in and the book is written in a way that’s highly digestible. I learned that Tom Peters has a lot of things to say and he knows how to word these ideas and concepts in a way that anybody can understand.

 

I am about 3/4 of the way through the Pursuit of Wow! and I hope to more incredibly useful tips and tricks. Maybe I can apply some of the things I learned from this book and use them for my future career in advertising and marketing.

If you want to learn more about Tom Peters he has a Twitter account and his own personal website. The image of the cover is a hyper link to where you can buy the book on Amazon, just in case you’re interested in reading the book yourself.

 

So have you read the Pursuit of Wow? If so what did you think of it? Did you like it or did you dislike? Are their any other books written by Tom Peters that you’d reccomend?

If so leave a comment below and have a wonderful day

Bracing the Blockage

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Do you hate ads? If so continue reading this blog post.

 

In this blog post, I will be discussing the concept of Ad Block. For those who don’t know Ad Block is an extension that you can download onto browsers like Chrome, Firefox, Internet Explorer, etc. This extension will block all ads on your browsers.

Hate pre-roll ads before youtube videos? Install Ad Block. Do you go to websites that have pop up ads that may contain viruses? Install Ad Block and then never see pesky ads online ever again.

 

The topic of Adblock recently came to my mind with this article from Business Insider.  The article discusses how the latest update to Google Chrome will add a built-in ad blocker. As an Advertising and Marketing Communications student, this made me think. How do I get past ad block? How do I create ads that people will see online? If people are using Ad Block on their browser

 

There are many reasons why people use ad block and here are two of them.

 

Ads are annoying.

People don’t like ads and they find them annoying. This is one of the reasons why people use ad block, and I understand this. I don’t mind seeing a five-second ad on a Youtube video. But I hate seeing the same ad over and over again, before almost every Youtube video I watch.

 

Pop Up ads contain viruses.

In my opinion pop up ads are incredibly obnoxious. Depending on the websites you go to, some of these pop-up ads may contain viruses. You might be on a certain type of website, and you might get a pop-up ad that says “your computer has a virus, please download this security software”. I can tell you from personal experience that it’s a really bad idea. But some people still fall for it, and I guess that’d be a good reason to install ad block.

 

The arguments for Ad Block include advertisements are annoying, and some pop-up ads contain viruses. But what about the arguments against ad block?

 

Small Website might lose money.

The main argument against the use of ad block is that smaller website might lose money. I’m not talking about gigantic websites like Google, or Amazon. I’m talking about smaller websites that rely on ad revenue in order to make money. Some of these websites lose money because people use ad block.Some websites,  prevent you from entering their website unless you disable ad block.

 

 

Do you use ad block? If so what’s your reason for doing so? Do you think people would still use Adblock if ads were “better”? Can you think of any ways that advertisers can get past Adblock?

 

If so leave a comment below.

Hello World.

I am new at this whole blogging business. An assignment in Frank Armstrong’s Writing for Marketing Communications class inspired me to write this specific blog 20180201_130008 (2)post. In this blog post, I will be reflecting on three essential aspects of writing an effective blog post. I will also be reflecting on my feelings about writing regularly to a global audience.

 

An attention-grabbing headline

A generic headline such as “My first blog” or “blog #1,”, isn’t going to catch someones attention because they sound generic. A compelling title grabs peoples attention and it makes them want to click on the blog.

 

Add personal experience or personal images

Adding personal experience to your blog gives it your own personal touch. Adding a personal touch to your writing makes it more human. If the writing sounds more human than the reader will relate to it more and understand it. If the writing sounds robotic than the reader will get bored and click on something else.

 

Make it digestible with short paragraphs and sentences

 

Whenever I read a book and I see a great big wall of text, I get intimidated. The reason why is because while I’m reading my eyes get lost and I start to lose my place. I prefer shorter paragraphs because it’s easily digestible and I don’t lose my place. People reading your blog prefer smaller bite-sized paragraphs, that way people won’t get intimidated and actually read your blog.

 

The thought of millions and millions of people possibly seeing my blog terrifies me. The reason why is because those people will be judging and criticizing my writing. What if the person doesn’t like this post and they leave a nasty comment? I know from personal experience making Youtube videos that a nasty comment can really affect your self-esteem. I used to get comments saying “your videos suck” and “your voice sounds annoying”. These comments made me feel like crap, but they actually helped me appreciate the positive feedback. Every once in a while when a person would leave a comment like “great video” or “this video made me laugh”, then I’d get a boost of confidence. Posting content online for people to see requires a very thick skin to criticism. But its worth it, in the end, to see people enjoy the content you produce.

Were you nervous about posting your first blog?

If so leave a comment and tell me any tricks and tips for new bloggers.

 

 

 

 

 

 

 

Does Form Follow Function the unanswered question of use over design.

Does form follow function? This question has been debated about by architects for centuries. The meaning of form follows function is that the shape of an object or building should reflect its purpose. This blog post will discuss my opinion on whether or not form should follow function?

 

I believe form follows function when it comes to architecture. But when it comes to an object that’s where things get tricky. For example, the purpose of a pair of mittens is to keep my hands warm, so the design of said mittens should reflect its purpose. I agree with the statement form follows function because if the design of an object doesn’t reflect its purpose than in my opinion that object is useless. Let’s say you design a house and you design the front door to be four feet off the ground without a staircase for some reason. This design contradicts the function of a front door.

 

According to an article from the New York Times, form follows function is on the demise because of newer technologies. Alice Rawsthorn a writer for the New York Times argued that the design of the iPod Shuffle doesn’t reflect form follows function because its design doesn’t reflect its multiple uses. With objects like the iPod Shuffle, things can get a bit complicated. The reason why I think its complicated is because the iPod Shuffle has many different uses besides just play music. It would be impossible for the design of the Shuffle to reflect all its different purposes. But I think its design does reflect its most important purpose and that is to be a portable music device. The Shuffle is small so it can fit into your pocket, and it has a lot of memory so it can store all of your favorite albums.

 

If the design of the Shuffle failed at being a portable mp3 player then I would consider the design to be a failure because it doesn’t do what its supposed to do. Design your product or building to be useful, before making it look cool. Garbage that is covered in glitter still looks and smells like garbage. Should form follow function or does function follow form?

 

 

 

 

 

What is the latest trend in marketing communications?

Hey I found this article you should check out.

A few things I found interesting in this article are.

  • 77% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures
  • 75% agree that non-gated interactive content can provide a “sample” of the brand, resulting in a higher degree of lead nurturing
  • 73% agree that combining traditional content marketing tactics with interactive content enhances retention of their organization’s message
  • 68% agree that interactive content provides valuable ways to repurpose their organization’s passive content

How is your life changing at SLC?

So far my life has changed from relaxing to very stressful. This semester I got a part time job at Food Basics which eats up a lot of my study time. I decide to look on the bright side of this predicament, trying to work a part time job while at school has taught me valuable time management skills. It’s also taught me to not take my free time for granted. It feels amazing to have all my assignments finished, and do absolutely nothing. I’ve also learned how to reward myself when I complete my assignments. Before my time at St Lawrence I would watch Youtube for an hour or two and than complete my assignments. Nowadays I try do a bit of homework and than after that I reward myself by watching Youtube videos.

During my classes at St. Lawrence I’ve learned valuable tools about the marketing and advertising industry. At first I was a little bit hesitant about Advertising and Marketing Communications because I didn’t know a lot about it. But now that I’ve dipped my toe in the water, I think i’ll enjoy it.